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Get your whole team following your sales process.
Score calls against your playbook and see exactly where each salesperson needs coaching.
Coach to your processFor sales managers and business owners
Help every rep follow your playbook, and improve it with every call.
You know what works. Your best salespeople do it consistently. But you can’t listen to every call to make sure everyone else is following the same process.
MoreSignal reviews your sales calls to help your team follow your playbook, improve it with real examples, and turn everyday conversations into shared company knowledge.
Book a free 20-call review Watch the 80-second storyYour process. Your best practices. Your whole team.
Coach consistently. Share answers. Help new hires ramp up.
Make what works part of everyone’s day.
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Improve your sales process with what you learn from every call.
Find recurring questions, objections, and effective responses to refine your approach.
Refine your playbook03
Capture your team’s knowledge automatically.
Turn conversations into a searchable company wiki that helps employees find answers and new hires learn faster.
Share what your team knows
Focus on what matters: who needs coaching, what improves your playbook, and which answers your team can learn from.
View full-size illustration (opens in a new tab)
Get your whole team following your sales process.
You have a proven way to sell. MoreSignal scores analyzed calls against your playbook so you can see who follows the plan, which steps get missed, and exactly where each salesperson needs coaching.
- Score conversations against your playbook and standards.
- Show each person what they did well and what to work on next.
- Track whether each salesperson puts your coaching into practice.
For example: A salesperson jumps to price before asking about the customer’s needs. Review that moment together and practice the discovery questions in your playbook.
Explore employee coachingA better playbook. Shared knowledge.
Learn from every call. Put what works within everyone’s reach.
Your calls show you where customers hesitate and how your best salespeople respond. Use those insights to refine your sales process, then make your team’s knowledge easy for everyone to find and use.
Follow one conversation · Illustrative example
“I like it, but why does it cost more?”
A strong response“Let’s look at what’s included and which parts matter most to you. Then we can compare the options fairly.”
RefineCapturePractice
Improve your sales process with what you learn from every call.
See recurring questions, objections, and competitor mentions across analyzed calls. Compare how your salespeople respond, identify gaps in your playbook, and refine your approach using real conversations.
In this examplePrice is the objection. The response starts by understanding what the customer values.
Capture your team’s knowledge automatically.
MoreSignal turns customer questions and your team’s answers into a searchable knowledge base, or company wiki. New conversations keep it current, so employees can find useful answers without asking you to repeat them or writing every article by hand.
Knowledge to carry forwardHow to explain value: ask what matters, clarify what’s included, then compare the options.
Put shared knowledge into practice.
Use real responses from your best salespeople as examples for the whole team. Choose a behavior to practice, then review later calls to see whether employees are using it.
A behavior to practicePractice responding to a price concern without jumping straight to a discount.
Help new hires learn the process Help new hires get up to speed faster.
Give new employees your team’s best answers and real examples of your sales process in action. Help them build confidence from day one, with less time waiting for someone to explain what to do.
- Learn how your best salespeople ask questions, handle objections, and agree on next steps.
- Find product answers and practical guidance in your searchable company wiki.
- Review early calls against your playbook and coach the specific steps that need practice.
See MoreSignal in 80 seconds
Every conversation can make your team better.
From the call that needs you to the knowledge everyone can use. Made to watch without sound. All product examples use demo data.
Read the video story
You can’t be in every customer conversation. MoreSignal helps you know where you’re needed, with clear priorities and calls that need attention. Smart Alerts notify the right manager by email and in the app as soon as a call is flagged.
Understand the questions, objections, and competitors that keep coming up. MoreSignal automatically creates a knowledge base from your team’s conversations and keeps it current as new calls are analyzed.
Help new hires learn from your best people. Coach with clear scorecards. Share great calls and build friendly competition through leaderboards and the feed.
Ask AI about any call, get answers with sources, and ask follow-up questions naturally. Keep your team moving from your phone. Book a free 20-call review to see what your team could learn.
You can’t listen to every call. You still need to know what’s happening.
A customer leaves without a next step. A new hire gives the wrong answer. A great conversation goes unnoticed. As your team grows, it gets harder to see where to step in and what to repeat.
- Know where you’re needed.
Get alerted when a completed call needs attention, so you can review the context and step in sooner.
- See how everyone is doing.
Track performance against your standards and spot coaching needs before they become a pattern.
- Spend your time helping.
Go straight to the relevant conversation and a clear next action. Spend less time searching through recordings.
A little friendly competition. A team that keeps improving.
Recognize high scores, improvement, booked calls, and playbook adherence. Give teammates something to aim for, then use the feed to share the conversations behind their progress.
Have a question about your calls? Just ask.
Ask AI about one conversation or explore patterns across your team. Get answers grounded in your call data, then follow the evidence to understand what happened and what to do next.
Illustrative example, not a live AI response
In this demo, Sam asks what matters to the customer before comparing the full offer. Share that call with Alex, then practice closing with a specific appointment time.
Run the day. Right from your phone.
You’re on the floor, between appointments, or moving between locations. Keep a clear view of your team without making a dashboard your full-time job.
- Check alerts and review the calls that need you.
- See performance, coach your team, and follow their progress.
- Ask AI a question and get back to the conversation.
Once your supported tools are connected, conversations flow into MoreSignal automatically. The insights come to you.
Book a free 20-call reviewWherever the conversation happens.
On the phone, at the desk, or on the sales floor. Bring it all into one coaching workflow.
On the phone
Sales, BDC, service, and follow-up calls.
At the desk
Video meetings, discovery calls, and product demos.
On the sales floor
Walk-ins, test drives, and showroom conversations.
Stay present. Capture every conversation.
Wear our pendant during showroom visits or customer meetings. MoreSignal brings those conversations into the same place as your phone and video calls, ready for coaching and questions with Ask AI.
Book a free 20-call review
A range of integrations. One place for your conversations.
Connect your phone, meeting, wearable, CRM, and email tools with MoreSignal. Bring conversations in and keep your team's workflows connected.
Zoom
Microsoft Teams
Fathom
HubSpot
Zapier
Twilio
Nextiva
Krisp
Fireflies.ai
Omi
Gmail
Outlook
Resend
A few things to know.
Your process, your tools, and your team. Here’s how MoreSignal fits in.
Ask us a questionCan MoreSignal score calls against our sales process?
Yes. Use custom scorecards to evaluate analyzed calls against your own playbook and standards. See which steps each salesperson follows or misses, review examples from their calls, and identify what to coach next.
How does it help us improve our sales playbook?
MoreSignal surfaces recurring customer questions, objections, and your team’s responses. Review those patterns alongside real call examples to identify gaps, learn from your best salespeople, and decide how to refine your process.
Is MoreSignal just for sales teams?
No. Sales, service, and customer success teams can all learn from their customer conversations. Use MoreSignal to understand questions and objections, coach to your standards, and help new teammates learn the answers and approach your company uses.
Do we have to write and maintain the knowledge base?
MoreSignal automatically creates your team's knowledge base from your calls. Customer questions and your team's answers become searchable knowledge, and new conversations keep it up to date. Your team can learn from current answers and examples without writing every article or maintaining a separate training document.
How does it help new employees get up to speed?
New hires can learn from your team's real conversations and automatically captured knowledge. They see how experienced teammates explain products, answer questions, and handle objections. Review their early calls against your playbook to identify where they need help next.
When will I know a call needs attention?
After connected conversations are processed, MoreSignal can flag calls that match your alert settings. Review the call context and decide how to follow up or coach. This helps you focus on the conversations that need you without listening to every recording.
Can I use MoreSignal from my phone?
Yes. Review calls, follow team performance, see the leaderboard and feed, and use Ask AI from your phone. Supported integrations bring conversations into the same workspace automatically, so you can stay informed while you are away from your desk.
What integrations do you support?
We support in-person conversations captured with a wearable AI pendant, plus Zoom Meetings, Zoom Phone, Fathom, and Microsoft Teams. Completed recordings and transcripts flow into the same coaching workspace. Enterprise plans also include Zapier and API access for custom workflows, and Google Meet is supported via transcript import.
How does pricing work?
Getting Started is $99/month to coach one salesperson at a time. Store is $595/month per store to coach up to five salespeople at a time, plus $99/month for each additional salesperson. Both plans include the same features. Enterprise is custom-priced for multiple locations and agreed services. Standard support and free manager/viewer access are included. There are no minute limits or coaching overage charges. Annual billing saves 10%.
Start with a question that matters to you.
Bring your playbook. Find your next coaching priority.
We’ll review your calls against your sales process, identify missed steps, and look for answers worth sharing with your whole team. Bring questions about coaching, your playbook, or helping a new hire get started.
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Choose a time
Share a few details, then pick a slot in the calendar.
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Confirm the calls to review
Tell us where your conversations are recorded so we can confirm access and preparation.
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Choose what to coach next
Walk through examples from the calls, identify missed next steps, and choose a behavior to practice.
Complimentary review No obligation